Marketing & Ads

Wallet-funded ads: CPC, CPM, and flat-fee pricing

How ad campaign billing works with your wallet balance.

#cpc #cpm #flat fee #wallet #ads

When creating an ad campaign, choose a pricing model:

CPC (Cost Per Click) — wallet is charged each time a user clicks your promoted lot.
CPM (Cost Per 1 000 Impressions) — charged per 1,000 ad views.
Flat Fee — fixed daily/weekly rate for guaranteed placement (e.g. homepage hero).

Charges are deducted in real time from your wallet balance. Campaigns pause automatically when wallet runs out. Top up at /account/wallet to resume.

Tip: CPC campaigns are best for driving bids; CPM campaigns work for awareness of large multi-lot auctions.

Last updated: 2026-07-12

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